In my search for reliable sports betting site I came across Unibet. Like bet365, Sportingbet and William Hill Unibet allows punters to bet on various sports. Unlike William Hill, Unibet allows punters to bet on Aussie sports. In fairness to William Hill though, just to confuse things, Aussies can bet on Aussie sports via Sportingbet which is affiliated with William Hill.

Why Punters Love Unibet

As for Unibet there are many who say that punters love Unibet. That’s probably true because Unibet has become a trusted online sports betting agency. This is helped by the fact they’ve been around since 1997. They’re even listed on the NASDAQ stock exchange. You just don’t get to do that unless you’re a legitimate company.

I reckon that the reason Aussie Punters love Unibet is because Unibet acquired Betchoice in around 2012.

Betchoice currently employs around 35 people in Australia who will be integrated into the Unibet team. Betchoice operates under a Northern Territory sports bookmaking licence and has offices in Darwin and Sydney.

“This strategic acquisition gives Unibet immediate access to the regulated Australian market, which is currently open to sports betting and horse racing. We intend to rebrand the business quickly to Unibet. Betchoice already has a strong offering and market position in horse racing and through Kambi, Unibet has the opportunity to enhance the quality and performance of Betchoice’s sports betting offering and so to deliver revenue growth and margin improvements,” says Henrik Tjärnström, CEO Unibet

You can read more about the acquisition on www.unibetgroupplc.com.

As you know I usually only recommend online sports betting agencies that offer their members and app. This is so members can place bets online easily and safely. Unibet offers this, but also has mobile friendly website. This means that members who do not have the app still get a great betting experience while using their mobile.

Another thing that I liked about Unibet is the range of online sports that punter can bet on, from martial arts to tennis.

Punters who love Unibet include those who like to expand their online betting experience. They may want to go online to have a go at Bingo or the online Casino or perhaps even so that can play the games scratch cards. This really piqued my interest but unfortunately it seems Aussies can’t take part. Probably has something to do with government regulations I recon. Bummer.

I haven’t joined Unibet yet but I reckon I will in the future. If there are any Unibet members out there I’d love for you to drop in and leave a comment on your Unibet online sports betting experience.